tag:blogger.com,1999:blog-11173117914065729852012-02-16T18:34:46.685-08:00Modern marketing blogB.Tumennasthttp://www.blogger.com/profile/13538821262624774991noreply@blogger.comBlogger371100tag:blogger.com,1999:blog-1117311791406572985.post-78505133282318585722011-11-21T00:18:00.000-08:002011-11-21T00:26:24.832-08:00Goodbye yellow brick roadХүний сэтгэлийн хөдөлгөөн гэдэг уулыг нурааж, усыг эргүүлэх хүчтэй зүйл байдаг юм. Энэхүү агуу хүчтэй зүйлийг өөрт ашигтайгаар эргүүлнэ гэдэг бол маркетер хүний хийх хамгийн чухал ажил мөн. З.Ганхуяг<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-7850513328231858572?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com1tag:blogger.com,1999:blog-1117311791406572985.post-70661882489626854962011-05-29T23:57:00.000-07:002011-05-30T00:00:18.783-07:00Түргэн хоолны бизнес<a href="http://4.bp.blogspot.com/-KClSSS_xy1I/TeNAdY1JNGI/AAAAAAAAAD0/-qPLhejcnrw/s1600/fast-food-logos.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 248px; height: 320px;" src="http://4.bp.blogspot.com/-KClSSS_xy1I/TeNAdY1JNGI/AAAAAAAAAD0/-qPLhejcnrw/s320/fast-food-logos.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5612400434259506274" /></a><br />Нэгэн уншигчийнхаа хүсэлтээр түргэн хоолны бизнесийн талаар бага ч гэсэн мэдээлэл өгөх үүднээс дараах бичлэгийг орууллаа.<div><br /></div><div>Дэлхий нийтээрээ хоол хүнснийхээ хэрэглээндээ дээд зэргээр анхаарал хандуулдаг болсон өнөө үед овсгоотой бизнесмэн бүрийн хүчээ үздэг л салбарын нэг юм болуу.</div><div><br /></div><div><div>Дэлхий дахинд бидний ярьж заншсан түргэн хоолны газруудыг QSR гэж нэрлэж заншсан байдаг юм байна. Энэ нь Quick Service Restaurant буюу түргэн үйлчилгээт ресторан гэж орчуулагдаж болохоор юм. Манайханы ТҮЦ гэдэг шиг л түгээмэл хэрэглэгддэг. Махан бүтээгдэхүүн, амттан, өдөр тутмын хоолоор үйлчилдэг бөгөөд энэ нь бусад төрлийн хоолны газруудтай харьцуулахад харьцангуй бага хоолны сонголттой байх бөгөөд бидний хэлдэгээр меню, цэсний самбар нь хэрэглэгчдэд ойлгомжтой бас хоолны дуршил нэмэгдүүлэхүйц гоёмсог хийсэн байдаг.</div></div><div>Бид хоол идэхээсээ өмнө сонголтоо хийдэг тул хэрэглэгч нарт үзүүлэх бүтээгдэхүүний танилцуулга дээр ихээхэн ахаарал хандуулдаг байна. Бизнесийн байгууллагын хувьд оршин тогтнох борлуулалтаа хийх 2 үндсэн л зорилго байдаг. Шинэ хэрэглэгч олох, олсон хэрэглэгчээ хадгалах. Энэхүү 2 үйл ажиллагааг тасралтгүй, үр ашигтай явуулах нь тухайн компаний оршин тогтнох гол үндэс болно гэж би үздэг. Түргэн хоолны газрын хувьд хэрэглэгчдээ юуны түрүүнд татаж авчраад нэрийн хоолоороо дайлах энэ бол 1-т. 2-т нэгэнд танайхыг сонгосон үйлчлүүлэгчдийг хадгалах. Их олон арга зам байна. Үүнд: Байнгийн үйлчлүүлэгчдийн хөнгөлөлтийн карт, байнгийн үйлчлүүлэгчдийн тусгай порц, байнгийн үйлчлүүлэгчдийн суудаг булан, ширээ, за тэгээд л төрөл бүрийн урамшууллаар байнгийн үйлчлүүлэгч нартаа тогтмол бэлэг барьж байх... Энд бид нэг л зүйлийг огт мартаж болохгүй. Түргэн хоолны өөрийн хэв маяг...</div><div>Хоолыг амт чанартай, хамгийн гол нь түргэн бэлтгэж байх хэрэгтэй... Хэрвээ бид амттай, чанартай, маш түргэн хоолоо бэлтгэж чадвал энэ бидний Пи Ар хийх хамгийн том зэвсэг болох юм...</div><div>Ихэнхи хэрэглэгчид түргэн хоолны газраар үйлчлүүлэхдээ ганцаараа бус байдаг. Өнөөдөр ажлын гарынхаа хамтрагчидтайгаа ирж үйлчлүүлсэн хэрэглэгч нарт таалагдаж чадвал маргааш тэд гэрийнхэнтэйгээ, гэрийнхэн нь маргааш ажлын газрынхаа хамтрагчтайгаа гэх мэтчилэн бидний мэдэх тахай өндөг гаргадаг дуусдаггүй дууны нэг хэлбэр болох нь тэр... Тэгэхээр үйлчилгээний байгууллага тэр дундаа түргэн хоолны бизнесийн хувьд жирийн ресторонаас хурдан байх хэрэгтэй болж таарна.</div><div>Монголд ямарч түргэн үйлчилгээтэй хоолны газар орсон дунджаар 5 мин хүлээх бол маш түргэн үйлчилгээтэйд тооцогдоно.... Дэлхий нийтийн хэмжээнд 5мин биш 8сек байдаг байна. Үйлчилгээний чанараа бодсон, ашиг орлогоо ч бодсон асар том зөрүү... Тэгэхээр түргэн хоолны бизнес эрхлэх гэж байгаа хүн бүр дээрх хурданд барьж ажиллах болох нь....</div><div>Энэ өндөр хурдтай үйлчилгээ үзүүлэхэд техникийн хүчин чадал автомажсан байдал их чухал байдаг. Дэлхий нийтэд түргэн хоолны газарт хэрэглэгддэг нэг томоохон тоног төхөөрөмж байдаг байна. Hospitality point of sale system гэдэг нь үдийн цайны цагаар ачаалал их болоход зааланд зохицуулалт хийдэг програм юм. Үйлчлүүлэгч түргэн хоолны газар орж ирээд хоолоо автомат менюнээс харж захилах бөгөөд хуудсаа аваад кассанд мөнгөө тушаагаад хариултаа авах зуур дараагийн дамжлаг дээр нь хоол нь бэлэн болсон байх жишээтэй. Уг дараалал болон автоматжуулалтыг HPSS гэдэг. Мөн group menu - багцын цэс их чухал.... Энэ юу вэ гэхээр хэрэглэгчдэд багц хоолны цэсийг санал болгодог. Өөрөөр хэлбэл гамбургер, кола хамт- Гамбургертэй багц гэх мэт.</div><div><br /></div><div>2-рт бид ийм хурдан хугацаанд үйлчлүүлэгчдийн захиалсан хоолыг бэлэн болгож чадаж байгаа тул нэгж хугацаанд их олон үйлчлүүлэгч авах боломж нээгдэнэ. Тэгэхээр сандал ширээ, суудал, орчин, агааржуулалт гэх мэт орчныг маш сайн тохижуулах шаардлагатай... За тэгээд түргэн хоол гэж нэрлэсний учир юу билээ түргэн шуурхай үйлчилгээтэй, сайхан амттай хоол байх чухал шүү дээ.</div><div>Монголын түргэн хоолны зах зээлд тэсрэлт хийх цаг удахгүй бизээ.... Одоогийн энэ үйлчилгээний дутагдалтай тал шинээр уг зах зээлд нэвтрэх төлөвлөгөөтэй байгаа хүмүүст маш том давуу тал болох нь зүй ёсны хэрэг юм.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-7066188248962685496?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com4tag:blogger.com,1999:blog-1117311791406572985.post-15857242425643847602011-01-30T22:43:00.000-08:002011-02-17T02:01:05.482-08:00Маркетингийн суваг<div style="text-align: justify;">Ойрд блогтоо салхи савир оруулалгүй удлаа... Ажил ажил гэж гүйсээр байтал муу блог минь бүүр тоосонд даруулж гүйцжээ. Ажил ажил гэснээс маркетингийн чиглэлээр ажилладаг надад сувгийн идэвхжүүлэлт гэгч зүйлийг гардан хариуцуулаад багагүй хугацаа өнгөрөхөд компаний хэмжээнд хүлээн зөвшөөрөгдөх дорвитой сайн зүйл хийж чадахгүй л явна. Манай компаний хувьд Монголдоо л номер нэгт тооцогдох том борлуулалтын сувгийг бий болгож чадсан ба тэр том сувгийн идэвхжүүлэлтийн ажлыг хариуцаж байгаа гэж байгаа. Тэгээд блог сонирхон уншигч, аа бас маркетинг сонирхогч, мэргэжилтэн, эксперт , оюутан сурагч та бүгдтэй борлуулалтын сувагтай хэрхэн ажиллаж байгаа талаарх санал бодлоо хуваалцахаар шийдлээ.</div><div style="text-align: justify;">Юуны түрүүнд борлуулалтын суваг гэдэг бол их онцлогтой. Эцсийн хэрэглэгчдэд шууд чиглэсэн маркетинг хийхийг 2-оор үржүүлчихэж байгаа юм. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">(Хэрэглэгчид чиглэсэн урамшуулал Х 2 ) </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Юу гэсэн үг вэ гэхээр ..... Жишээ нь: богино хэмжээний борлуулалтыг нэмэгдүүлэх урамшуулал зарлахаар төлөвлөж байгаа гэж бүгдээрээ бодъё л доо... Нэгэнт л урамшуулал юм хойно энэ маань зорилтот хэрэглэгчиддээ (сувагт) attractive байх хэрэгтэй. Зөвхөн сувагруу л хандсан байдлаар хийнэ гэвэл энэ нь маань бас дутагдалтай болчихож байгаа юм. Сувгийн борлуулагчид маань цаашаа эцсийн хэрэглэгчдэд бүтээгдэхүүн үйлчилгээг хүргэнэ. Тийм болохоор хичнээн сувгийн борлуулагч нарийг бид идэвхжүүлээд тийм ч үр дүнд хүрэхгүй юм байна гэдгийг ойлголоо. Тийм учраас л 2-оор үржүүлэх буюу өөрөөр хэлбэл борлуулалтын сувгийн урамшуулал+ масс урамшуулал гэж явбал жинхэнэ хүрэх газраа хүрчихэж байгаа юм. За тэгээд борлуулалтын сувгийн PR гэдэг бол ёстой л нүдний цөцгий мэт эмзэг зүйл юм байна. Яадаг вэ гэхээр компаний нэр, лого, бүтээгдэхүүн үйлчилгээг гаднаа хадчихаад нөгөө муу биднийг цалинтай байлгаад байгаа, хоолыг минь бэлдэж өгдөг хэрэглэгчдийг маань толгойг нь эргэтэл загнаад гомдоох тохиолдолууд, үл ойшоох, хайхрамжгүй хандах бүрт гомдсон манай хэрэглэгчид дахин үйлчлүүлэхээ болихоос гадна таньдаг мэддэг бүхэндээ болсон явлын талаар хов мэдээ дуулгаж ёстой л нөгөө "Нэг хэрэглэгчээ алдсанаас, нэг хэсэг ажилчдаа ажлаас нь хал" гэсэн үгийг хэрэгжүүлэгч агент болох нь тэрээ... Тэгэхээр сувгийн борлуулагчид гэдэг хүмүүсийн нэгдсэн сургалт гэгч юмыг зайлшгүй хийх хэрэгтэй бөгөөд хариуцлагын журмыг сайтар боловсруулж гаргах хэрэгтэй болдог юм. Үр дүнтэй сургалт, сайн журмын ачаар дээрх байдлыг ул мөргүй арилгачихгүй ч бууруулна. </div><div style="text-align: justify;">За тэгээд сайны хажуугаар садаа ямар мундах биш дээ... Өрсөлдөгч компаний тагнуул нөхдүүд сайхан хийсэн зүйлийг чинь гарсны чинь маргааш хуулбарлан дуурайж мэдээлэл хүргэлтийн маневр сайтай нэг нь чухамхүү чиний хийсэн зүйлийг өөрийнх юм шиг олон нийтэд зарлан тунхаглаж, хэрэглэгчдээс овоо үнэлгээ авсан маркетингийн компанит ажлыг хийчих тохиолдолууд байдаг л юм байна. Тиймээс үр ашигтай сонирхолтой урамшууллын ажил төлөвлөх амархан ч гэлээ түүнийг хэрэгжүүлж, хэрэглэгчдийн сонорт хүргэх асуудал нийт ажлын чинь 90% болдог юм байна. </div><div style="text-align: justify;">Тэр тусмаа сувагт чиглэсэн маркетингийн үйл ажиллагааны хувьд дээрх асуудал тун чухал гэдгийг хэлэх гээд л тойруулаад байна л даа. За тэгээд дээр дурдсан зүйлүүдийг эхний ээлжинд сайтар анхаарчихад маркетингийн сувгуудад чиглэсэн ажлуудыг хийхэд асуудалгүй дээ ...</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-1585724242564384760?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com0tag:blogger.com,1999:blog-1117311791406572985.post-58573257256697770972010-10-03T20:21:00.000-07:002010-10-03T20:39:43.227-07:00Үнэ ба үнэ цэнэ тэгээд борлуулагч<div style="text-align: justify;"><span style="font-style: italic;"><span style="font-weight: bold;"></span></span>Бизнесийн салбарт ажилладаг хэн ч бай үргэлж борлуулалт, үйлчилгээний ажилтнууд, бүтээгдэхүүн үйлчилгээгээ сайн мэддэг байх ёстой, хэрэглэгчидтэй сайхан инээмсэглэж найрсаг ханддаг байх ёстой гэх мэт зүйлсийг байнга ярьдаг билээ. Гэхдээ өнөөдөр би арай өөр өнцгөөс, сонирхолтой бодит жишээнүүд (маш олон) дээр тулгуурлаж борлуулалтын талаар та бүхэнтэй бодол санаагаа хуваалцахыг зорилоо.<br /></div><p style="text-align: justify;"><strong><em>Та чухам юу борлуулдаг вэ?</em></strong></p><div style="text-align: justify;"> </div><p style="text-align: justify;">Тоолж тоочиж баршгүй олон бүтээгдэхүүн үйлчилгээ энд багтах биз . Аливаа бүтээгдэхүүнийг борлуулахад дараах 2 ойлголт байдаг. Бүтээгдэхүүний үзүүлэлт ба бүтээгдэхүүний хэрэглэгчид өгөх үнэ цэнэ гэж байна. Та бидний өдөр тутам ашигладаг балан дээр жишээ авч тайлбарлавал илүү ойлгомжтой болох болов уу.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">За миний борлуулах гэж байгаа балны үзүүлэлт гэвэл хуванцар биетэй, хавчаартай, хар гялгар өнгөтэй, доторх бал нь нарийн үзүүртэй, ард нь байдаг товчыг (товч гэж арай хэлдэггүй байхаа гэхдээ үүнээс өөр үг олдсонгүй) дарж балыг ил гаргаж эсвэл далд оруулдаг. За тэгвэл энэ балны хэрэглэгчдэд өгөх үнэ цэнэ юу вэ? Энэ бал бол хуванцар биетэй тул хөнгөн, хавчаартай тул цамцнаасаа бэхэлснээр хаягдахгүй, хар гялгар өнгө нь таныг дэгжин харагдуулна, бал нь нарын үзүүртэй тул таны бичгийг тасалдалгүй цэмцгэр харагдуулна, арын үзүүрт байдаг товчыг дарж балыг далд оруулснаар хувцас тань бохир болохгүй. Тэгэхээр хэрэглэгчид тухайн бүтээгдэхүүний өөрт нь өгөх үнэ цэнийг үнэлж худалдан авах шийдвэр гаргахаас бус үзүүлэлтийг тийм ч чухалчилдаггүй гэсэн үг. Дээр дурдсан балны дэргэд яг адилхан харагдах боловч их бие нь төмрөөр хийсэн, ганган гялгар будаггүй бал байлаа гэж бодъё. Энэ балны их бие төмрөөр хийгдсэн учраас хугарахгүй бат бөх боловч харагдах байдалаараа тийм ч дэгжин биш учраас хэрэглэгчийг ганган дэгжин харагдуулж чадахгүй юм. Тэгвэл энэ үнэ цэнийн ялгааг борлуулагч сайтар мэдэж, ямар хүнд аль бүтээгдэхүүнийг санал болгохоо мэдснээр борлуулалтаа амжилттай хийнэ гэсэн үг. Өөрөөр хэлвэл хүнд хүчир ажил хийдэг, байнга гадуур ажилладаг эрэгтэй хүнд төмөр балыг санал болгох, оффист ажилладаг магадгүй эмэгтэй хүнд хуванцар балыг санал болгох жишээтэй. Эсрэгээр ажиллавал аль ч балыг борлуулж чадахгүй эсвэл яаж ийгээд борлууллаа гэхэд тэр хэрэглэгч сэтгэл ханамж авч чадаагүй болохоор тэр борлуулагч дээр эргэж ирэхгүй байж болох юм. <strong><em></em></strong></p><div style="text-align: justify;"> </div><p style="text-align: justify;">Борлуулалтын онолоор бол "өөрийгөө борлуулах" гэж хэлдэг. Биеэ үнэлэгчээс тэс өөр ойлголт шүү! Нөхдөө. Борлуулалтын ажилтан борлуулах ур чадвараа зарж байна гэсэн үг. Дахиад жишээ татъя.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Нэгэн үл хөдлөх хөрөнгийн борлуулалтын агентлагийн ГАЗАР борлуулагч бусдаасаа ямагт илүү ихийг зардаг байжээ. Судлаад үзэхэд тэр борлуулагч зөвхөн тэр хэсэг газрыг нэгд нэгэнгүй үзүүлж хэмжээ болон хэлбэрийг ярихаасаа илүү энэ газрын хаана нь ямар гоё байшин барьж болох, ямар үзэсгэлэнтэй цэцэрлэг, саравч, сагсан бөмбөг эсвэл теннисны талбай байгуулж болох, таны хүүхдүүд энэ газар хэрхэн аюулгүй баяр хөөртай өсч торниж болохыг, таны гэр бүл хэрхэн аз жаргалтай амьдрах, ирээдүйд ойр орчин хэрхэн хөгжин цэцэглэх талаар худалдан авагчдын нүдэнд харагдтал ойлгуулснаар борлуулалтаа амжилттай хийж чаддаг байжээ.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Үнийн талаар саналаа хуваалцая. Таны зарж борлуулдаг бүтээгдэхүүн үйлчилгээг өөр хэн нэгэн хямд үнээр зараад байхад бид яаж зарах вэ? Та бид дэлгүүрт ороод дандаа хямдханыг нь сонгодог уу бодоод үзээрэй. Үгүй л байх вий. Дахиад л нэг жишээ татъя.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Нэгэн компани борлуулалтын ажилтнуудын дунд нэгэн судалгаа явуулжээ. Борлуулалтын үзүүлэлт нь муу ажилтнууд бараг бүгдээрээ үнэ өндөр учраас худалдан авагчид манай бүтээгдэхүүнийн худалдан авахгүй байна, үнийг бууруулвал би борлуулалтыг өсгөж чадна гэжээ. Тэдгээр ажилтнуудын зарах бүтээгдэхүүнүүдийн үнийг бууруулж өрсөлдөгчдийнхөөс хямд болгожээ. Харамсалтай нь борлуулалт өсөөгүй байна. Тэгэхээр үнэ бүх зүйлийн хариулт биш байгаа биз?</p><p style="text-align: justify;">Өөр нэгэн жишээ. Нэгэн хотод Смирнофын өрсөлдөгч яг Смирнофын архи шиг архи үйлдвэрлэж, түүнийгээ Смирнофтой яг ижил боловч 1 доллараар хямд гэсэн сурталчилгаа маш идэвхтэй явуулснаар Смирнофын борлуулалтыг огцом унагасан байна. Смирнофын борлуулалт маркетингийн ажилтнууд хэрхэн энэ компанитай өрсөлдөх вэ гэж хурал хийжээ. Нэг хэсэгнь үнээ хямдруулвал борлуулалтыг өсгөнө гэж үзсэн бол нөгөө хэсэг бүр эсрэг санал гаргаснаар борлуулалтаа буцааж өсгөж чаджээ. Энэ ямар арга байв? Тэд үнээ 2 доллараар нэмсэн байна. Ямар тэнэг хэрэг вэ гэж өрсөлдөгчид нь бодож байсан биз. Гэтэл хэрэглэгчид худалдан авах шийдвэр гаргахдаа Смирноф архи илүү чанартай найдвартай учраас илүү үнэтэй байна гэж үзээд Смирноф архийг сонгож эхэлсэн байна. Үнээ нэмээд борлуулалтаа өсгөнө гэдэг гайхалтай биш гэж үү. Тэгэхээр борлуулалт үнээс биш үнэ цэнээс хамааралтай байдаг учраас борлуулах гэж буй барааныхаа үнэ цэнийг хамгийн сайн ойлгосон борлуулагч тэр бүтээгдэхүүнийг борлуулж чаддаг юм байна.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">За тэгээд борлуулагч хүн гэдэг сэргэлэн овсгоотой, хэрэглэгчдийн шийдвэр гаргалтыг гацаагаад байгаа асуудал болон шийдлийг олж чаддаг байх хэрэгтэй. Үүнийг хэлэгчийнхээ арьсан дотор орох ч гэж ярьдаг. Жишээ жишээ бас дахин жишээ.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Нэгэн дэлгүүрт шинэ вино иржээ. Зарим нэгэн өндөр борлуулалттай боловч чанараар гүйцэхгүй винонуудын хажууд хамаагүй ихээр борлогдоно гэж борлууллатын менежер найдаж байв. Гэтэл борлуулалт 0 заасаар байв. Үнээ хямдруулсан ч борлуулалт өссөнгүй. Хэрэглэгчид хэрэглэгч заншсан бүтээгдэхүүнээсээ салах дургүй, шинэ виног хүлээж авахгүй байжээ. Борлуулалтын менежер нэг өдөр нэг хуудас цаас болон бал шүүрч гараад борлуулалтыг асар ихээр хийж эхэлжээ. Ганц хуудас цаас, нэг балны тусламжтайгаар борлуулалтыг өсгөж шүү дээ. Сонихролтой байгаа биз?Яаж? Санаанд оромгүй энгийн арга байжээ. Борлуулалтын менежер өнөөх виноны дэргэд ердөө л ийм бичиг тавьжээ.</p><div style="text-align: justify;"> </div><p style="text-align: justify;"><span style="color: rgb(128, 128, 128);"><em><strong>"энэ алс холоос ирсэн амт чанартай вино манайд цөөн тоогоор ирсэн тул </strong></em></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;"><span style="color: rgb(128, 128, 128);"><em><strong>нэг хүнд нэгээс илүүг худалдахгүй"</strong></em></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;">- Нэгэн компани гадаадын алдартай брэндийн зурагт оруулж ирж заржээ. Үнийн хувьд өрсөлдөгчдийнхөөс хямд боловч борлуулалт тийм ч сайн явахгүй байж.Борлуултыг өсгөх зорилгоор банкны зээлээр борлуулж эхэлсэн нь олигтой үр дүнд хүрэхгүй л байв. Гэтэл нэг худалдагч ажилд орж асар ихийг борлуулж эхэлсэн байна. Тэр худалдан авагчдад ердөө л ингэж хэлдэг гэнэ. "та өдөрт ердөө 1000 төгрөг төлөөд ийм зурагттай болж болно" Үнэхээр бид өдөрт хэрэгтэй хэрэггүй зүйлд 1000 байтугай төгрөг зардаг шүү дээ.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Эцэст нь хэлэхэд хэрэглэгчид маш олон бүтээгдэхүүн үйлчилгээнээс өөрт үнэхээр ашиг тустайг нь сонгох гэж л худалдан авалт хийдгийг та бүгд мэднэ. Маркетингийн хүн /маркетер/ бол өөрийн ямар ч бүтээгдэхүүн үйлчилгээг өрсөлдөгчөөс үл хамааран хэрэглэгчдэд ашиг тустай гэдгийг ойлгуулж чаддаг байх хэрэгтэй. Ийм хүн тун ховор ч байдаг гэдэгт би итгэдэг.<br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-5857325725669777097?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com2tag:blogger.com,1999:blog-1117311791406572985.post-22090438303797588392010-09-15T01:56:00.000-07:002010-09-15T03:25:25.394-07:00Дэлхийн шилдэг сурталчилгааны компанит ажлууд<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> 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semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0mm 5.4pt 0mm 5.4pt; mso-para-margin-top:0mm; mso-para-margin-right:0mm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0mm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style=";font-family:";" >AdAge </span><span style=";font-family:";" lang="MN">–ээс шалгаруулсан дэлхийн 10 шилдэг сурталчилгааны компанит ажлыг танилцуулж байна. </span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 1.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Volkswagen, "<a href="http://adage.com/century/graphics/campaign_vw.jpg" target="_new"><span style="color:blue;">Think Small</span></a>", Doyle Dane Bernbach, 1959<br /></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 2.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Coca-Cola, "<a href="http://adage.com/century/graphics/campaign_coke.jpg" target="_new"><span style="color:blue;">The pause that refreshes</span></a>", D'Arcy Co., 1929</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" lang="MN"><span style=""> 3.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Marlboro, <a href="http://adage.com/century/graphics/campaign_marlboro.jpg" target="_new"><span style="color:blue;">The Marlboro Man</span></a>, Leo Burnett Co., 1955 <br /></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 4.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Nike, "<a href="http://adage.com/century/graphics/campaign_nike.jpg" target="_new"><span style="color:blue;">Just do it</span></a>", Wieden & Kennedy, 1988</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 5.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >McDonald's, "<a href="http://adage.com/century/graphics/campaign_mcdonalds.jpg" target="_new"><span style="color:blue;">You deserve a break today</span></a>", Needham, Harper & Steers, 1971<br /></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 6.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 7.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Absolut Vodka, The Absolut Bottle, TBWA, 1981 <br /></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 8.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> 9.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957</span></p> <p class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -18pt;"><span style=";font-family:";" lang="MN"><span style=""> 10.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Avis, "We try harder", Doyle Dane Bernbach, 1963</span></p> <p class="MsoNormal" style="text-align: justify;"><span style=";font-family:";" lang="MN">Зар сурталчилгааны мэргэжилтнүүд эдгээр гайхалтай сурталчилгааны компанит ажлын тусламжтайгаар тухайн брэндүүд зах зээлд эзлэх байр сууриа үнэмлэхүй хэмжээгээр нэмэгдүүлсэн хэмээн ярьдаг ч үнэн хэрэгтээ эдгээрийн тусламжтайгаар энгийн нэгэн бүтээгдэхүүн брэнд болсон эсэх нь одоог хүртэл маргаантайгаар яригддаг. </span></p> <p class="MsoNormal" style="text-align: justify;"><span style=";font-family:";" lang="MN">Жишээ нь: Doyle Dane Bernbach агентлагийнхан бидний хийсэн сурталчилгааны тусламжтай VW Beetle автомашин ердөө 1 жилийн дотор АНУ-ын импортын автомашины зах 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{mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0mm 5.4pt 0mm 5.4pt; mso-para-margin-top:0mm; mso-para-margin-right:0mm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0mm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: normal;"><span style=";font-family:";" ><span style=""> <span style="font: 7pt "Times New Roman";"> </span></span></span><span style=";font-family:";" >Volkswagen, "<a href="http://adage.com/century/graphics/campaign_vw.jpg" target="_new"><span 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beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974</span></p><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-ce16e077d6b06297" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v3.nonxt1.googlevideo.com/videoplayback?id%3Dce16e077d6b06297%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331847000%26sparams%3Did,itag,ip,ipbits,expire%26signature%3DC85256A672ED15835B5E7CDC3D58B1F7F26691D.352F8F224E9B20A8EE14C276220763ED4CD1A9C1%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dce16e077d6b06297%26offsetms%3D5000%26itag%3Dw160%26sigh%3DiCVLaeHrb2fRk_e0ddd2RyLgazI&autoplay=0&ps=blogger"><embed 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mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-family: "Arial","sans-serif";" lang="MN">Юуны өмнө м</span><span style="font-family: "Arial","sans-serif";">аш удаан хугацаанд блогоо хөтлөлгүй унтуулсанд</span><span style="font-family: "Arial","sans-serif";" lang="MN"> эрхэм блогеррууд, уншигчдаасаа</span><span style="font-family: "Arial","sans-serif";"> уучлал хүсье. </span><span style="font-family: "Arial","sans-serif";" lang="MN">Блогтоо шинэ бичлэг нэмэлгүй бараг бүтэн жил болжээ. Гэхдээ миний бие энэ хооронд гараа хумхиад зүгээр суусангүй. Ямар учир шалтгааны улмаас блогоо унтаа байдалд оруулсныгаа одоо тайлбарлая.</span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-family: "Arial","sans-serif";" lang="MN">Та бүхэн хавраас хойш Дэлхийд өрсөлдөх Монгол брэнд “Могул” гэсэн мессэжийг янз бүрийн мэдээллийн сувгуудаас олонтаа олж сонссон байх. Миний бие маркетер хэмээх мэргэжлийг эзэмшсэнээсээ хойш хийсэн анхны томоохон ажил маань Могул брэнд байлаа.</span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-family: "Arial","sans-serif";" lang="MN">Юуны өмнө дөнгөж их сургуулиа төгсөж ирээд ажиллаж байсан надад Брэндийг анхлан зах зээлд байршуулах нэр хүндтэй бөгөөд хариуцлагатай ажлыг итгэл хүлээлгэн даалгасан Маркетингийн албаны хамт олондоо баярласан талархаснаа илэрхийлье. Түүнчлэн 2 жилийн турш олон зуун туршилт судалгааг хийсний үр дүнд Могул брэндийг үйлдвэрлэн хэрэглэгчдийн гар дээр хүргэхэд бэлэн болгосон компьютерийн үйлдвэрийн инженерүүддээ баяр хүргэе. За тэгээд Монголын анхны брэнд компьютерийг үйлдвэрлэхэд зүрх сэтгэлээ зориулан ажилласан нийт М-Си-Эс Электрониксийн ажиллагсаддаа баяр хүргэе. </span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-family: "Arial","sans-serif";" lang="MN">Миний бие <span style=""> </span>2009 оны 1-р сард их сургуулиа төгсөхөөр бэлтгэн дипломын ажлаа “</span><span style="font-family: "Arial","sans-serif";">Launching a new brand</span><span style="font-family: "Arial","sans-serif";" lang="MN">”</span><span style="font-family: "Arial","sans-serif";" lang="MN"> </span><span style="font-family: "Arial","sans-serif";">сэдвээр бичиж байхдаа </span><span style="font-family: "Arial","sans-serif";" lang="MN">цаасан дээр бичсэн санаанууд маань бодит амьдралд биелэх юм гэж бодоо ч үгүй байсан. Харин өнөөдөр Могул брэнд маань зах зээлд амжилттай байршиж, өөрийн гэсэн байр суурийг эзэлж чадсан байна. Өнгөрсөн хугацаанд</span><span style="font-family: "Arial","sans-serif";"> бидний хийж</span><span style="font-family: "Arial","sans-serif";" lang="MN"> гүйцэтгэсэн ажлуудад алдаа, онооны аль алин нь байсан нь тодорхой. Чухам аль нь зөв, аль нь буруу байсныг эрхэм маркетерүүд болон хэрэглэгч та бүхэн шүүн тунгаах байх. </span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-family: "Arial","sans-serif";" lang="MN">Өнгөрсөн хугацаанд нэлээдгүй ажлыг хийж амжуулсан ч цаг хугацаа, хөрөнгө мөнгөний хүрэлцээгүйгээс олон олон ажлууд хийгдээгүй үлдсэн байна. Ирэх 2011 онд брэндээ үргэлжлүүлэн хөгжүүлж, хийж амжаагүй олон олон ажлуудаа амжилттайгаар хэрэгжүүлэхээ та бүхэнд амлаж байна. Цаашид ч маркетингийн олон шинэ талбарт хүч үзэж монголын маркетингд өөрийн гэсэн хувь нэмрээ оруулна гэдэгт итгэлтэй байна.</span></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-6907524854771385563?l=crazy-marketing.blogspot.com' alt='' /></div>B.Tumennasthttp://www.blogger.com/profile/13538821262624774991noreply@blogger.com5tag:blogger.com,1999:blog-1117311791406572985.post-5893554519517110892010-01-04T01:23:00.000-08:002010-01-04T01:27:48.809-08:002010 он: Бизнесийн өсөлтийн жил<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ZlDOVG4HfVE/S0GzyBVhe1I/AAAAAAAAALA/sk0InBk9fXg/s1600-h/recession.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 220px;" src="http://1.bp.blogspot.com/_ZlDOVG4HfVE/S0GzyBVhe1I/AAAAAAAAALA/sk0InBk9fXg/s400/recession.JPG" alt="" 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mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Та өнгөрсөн оны турш хэвлэл мэдээллийн хэрэгслүүдээр бизнесийн ашиг орлого үлэмж хэмжээгээр буурч байгааг, олон тооны бизнес дампуурч байгааг, компаниуд цомхотгол хийж олон зуун хүн ажлаасаа халагдаж байгааг, эдийн засаг бүхэлдээ хэвтрийн байдалд байгааг хангалттай сонсч, магадгүй та өөрийн бие дээрээ заримаас нь мэдэрсэн байх. Энэ бүхний үр дүнд ихэнх компаниуд боломжийнхоо хэрээр зардлаа танаж, аль болох шинэ бизнес эхлүүлэхгүй байх бодлоготойгоор ажилласан. Өрх бүлүүд ч мөн ялгаагүй орон сууц, автомашин гэх мэт үнэтэй бараа барагтай л бол худалдан авахаа больсноос дээрх салбарууд нэлээд хүндхэн байдалд орсон. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Тэгвэл ирэх онд эдийн засаг ямаршуухан байх бол? Ирэх онд компаниуд ямар бодлого баримталж ажиллах вэ?<o:p></o:p></span></p> <p class="MsoListParagraph" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: "Arial","sans-serif";" lang="MN"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-family: "Arial","sans-serif";" lang="MN">Урьд урьдны дэлхийн эдийн засгийн хямралууд доорх хугацаанд үргэлжилж байжээ.<o:p></o:p></span></p> <table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse;" border="1" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="border: 1pt solid black; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">Хямрал эхэлсэн он<o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: black black black -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">Хямрал дууссан он<o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: black black black -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">Үргэлжилсэн хугацаа<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1980.6<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1981.6<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">12 сар<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1982.11<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1983.7<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">8 сар<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1991.3<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">1992.12<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">21 сар<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">2001.11<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">2003.7<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 159.6pt;" width="213" valign="top"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="MN">20 сар<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">
<br /><span style=""> </span>Өөрөөр хэлбэл эдийн засгийн хямралын үргэлжлэх дундаж хугацаа 15 сар байна. <span style=""> </span>
<br /><span style=""> </span>Харин одоогийн хямралыг 2008.9 сард эхэлсэн гэж үздэг.<o:p></o:p></span></p> <p class="MsoListParagraph" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: "Arial","sans-serif";" lang="MN"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-family: "Arial","sans-serif";" lang="MN">Мөн АНУ-ын ерөнхийлөгч Б.Обамагаас эхлүүлээд олон тооны эдийн засагч, улс төрч, бизнесмэнүүд санхүүгийн зах зээлийн үйл ажиллагаа тогтворжиж, эдийн засаг сэргэх хандлага мэдрэгдэж эхэллээ хэмээн ярьж байна. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Энэ бүх шинж тэмдгээс дүгнэвэл эдийн засгийн хямрал төгсөх цаг ойртон ирж буй нь тодорхой болж байна.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Түүхэн статистикийг харвал дэлхийн эдийн засаг байнга уналт эсвэл өсөлтийн хооронд оршдог байна. 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table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">2010 онд Монгол оронд маань уул уурхай, газар тариалангийн салбарын хөгжлөөс хамааран их хэмжээний хөрөнгө оруулалт хийгдэх нь тодорхой болоод байна. Иймээс бүгдээрээ цаг алдалгүйгээр аль болох хурднаараа бизнесийн өсөлтөд бэлдэж эхэлцгээе. Ирэх онд хийгдэх энэ их хөрөнгө оруулалтын далайгаас аль болох томоор хутгахын тулд одооноос шанагаа бэлдэцгээе. Олонхи эдийн засагчдын үзэж буйгаар 2010 он бол Бизнесийн өсөлтийн жил байх болно. <span style=""> </span><o:p></o:p></span></p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-589355451951711089?l=crazy-marketing.blogspot.com' alt='' /></div>B.Tumennasthttp://www.blogger.com/profile/13538821262624774991noreply@blogger.com4tag:blogger.com,1999:blog-1117311791406572985.post-2259494332981300542009-12-29T00:42:00.000-08:002009-12-29T02:19:33.512-08:002009 оны алдаа ба оноо: IT салбарт<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ZlDOVG4HfVE/SznWatKwP8I/AAAAAAAAAK4/Upqev4wgPpc/s1600-h/right-way-wrong-way1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 264px;" src="http://2.bp.blogspot.com/_ZlDOVG4HfVE/SznWatKwP8I/AAAAAAAAAK4/Upqev4wgPpc/s400/right-way-wrong-way1.jpg" alt="" 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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Яг энэ цаг мөчид бүгд л оны эцэс гээд өнгөрсөн оны алдаа оноогоо дүгнэж, ирэх онд хэрхэн ажиллахаа төлөвлөж байгаа байх. Миний бие ч гэсэн өөрийн үзэл бодлоо эрхэм уншигч та бүхэнтэй хуваалцах үүднээс энэхүү бичлэгийг оруулж байна.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Хэдхэн жилийн өмнө </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">болон түүний гол өрсөлдөгч </span><span style="font-family: "Arial","sans-serif";">HP </span><span style="font-family: "Arial","sans-serif";" lang="MN">компаниуд компьютер үйлдвэрлэлийн салбарыг өрсөлдөгчгүйгээр тэргүүлж байлаа. Яг энэ үед буюу 90-ээд оны үед Тайваны </span><span style="font-family: "Arial","sans-serif";">Acer </span><span style="font-family: "Arial","sans-serif";" lang="MN">хэмээх жижигхэн компани АНУ-ын зах зээлд нэвтрэн орж ирсэн ч олон жилийн туршид төдийлөн амжилттай ажиллаж чадахгүй байсаар ирсэн. Саяхныг хүртэл буюу 2003 онд </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";" lang="MN"> дэлхий дахинд компьютерийн борлуулалтаараа дөнгөж 7-р байранд жагсаж байжээ. Гэвч 2009.01.14-нд компьютерийн зах зээлийг донсолгосон үйл явдал боллоо. </span><span style="font-family: "Arial","sans-serif";">IDC</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн мэдээлснээр </span><span style="font-family: "Arial","sans-serif";">HP</span><span style="font-family: "Arial","sans-serif";" lang="MN"> компьютерийн зах зээлд 19.6% эзэлж тэргүүн байрандаа бичигдсээр байв. </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">компани ч мөн адил 13.7% эзэлж компьютерийн зах зээлийн хоёрдогч том тоглогч гэдгээ нотолжээ. Харин өнөөх Тайваны жижиг компани болох </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";"> <span lang="MN">компани </span></span><span style="font-family: "Arial","sans-serif";">Dell</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ээс дөнгөж 1.9%-аар доогуур буюу 11.8% эзэлж гуравдугаарт жагсав. Гайхалтай нь </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">борлуулалтынхаа 6.3%-ыг алдсан байхад </span><span style="font-family: "Arial","sans-serif";">Acer </span><span style="font-family: "Arial","sans-serif";" lang="MN">эсрэгээрээ 25.3%-ийн өсөлтийг үзүүлсэн байна. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Гайхамшигт түүх үүгээр дууссангүй. </span><span style="font-family: "Arial","sans-serif";">Acer </span><span style="font-family: "Arial","sans-serif";" lang="MN">оны эхний амжилтаа үргэлжлүүлэн бататгаж 2009 оны 3-р улиралд томоохон өрсөлдөгч болох </span><span style="font-family: "Arial","sans-serif";">Dell</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийг гүйцэж түрүүлсэн байна. </span><span style="font-family: "Arial","sans-serif";">IDC</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн мэдээлснээр </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">зах зээлд эзлэх хувиа үргэлжлүүлэн алдаж /7,3%-ын уналт/ 3-р улирлын байдлаар компьютерийн зах зээлийн 12.7%-ыг эзэлжээ. Харин </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн хувьд гайхамшиг үргэлжилсээр. Тэд компьютерийн зах зээлд түүхэндээ анх удаа 2-р байрт орж, зах зээлийн 14%-ыг эзэлсэн байна. /18,6% өсөлт/<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Чухам ямар хүчин зүйл Тайваны жижиг компанийг дэлхийд 2-рт орох хүртэл нь өөрчлөв?<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Хүчин зүйл 1:<span style=""> </span>2007.8 сард </span><span style="font-family: "Arial","sans-serif";">Gateway, </span><span style="font-family: "Arial","sans-serif";" lang="MN">удаахан нь </span><span style="font-family: "Arial","sans-serif";">Packard Bell </span><span style="font-family: "Arial","sans-serif";" lang="MN">компаниудыг худалдан авсан нь </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийг АНУ болон Европын зах зээлд байр сууриа баталгаажуулах боломжийг олгосон. Тухайн үед </span><span style="font-family: "Arial","sans-serif";">Gateway A</span><span style="font-family: "Arial","sans-serif";" lang="MN">НУ-ын зах зээлд 3-рт орж байсан бол </span><span style="font-family: "Arial","sans-serif";">Packard Bell </span><span style="font-family: "Arial","sans-serif";" lang="MN">европын зах зээлд өргөн дэлгэрсэн брэндүүд байлаа.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Хүчин зүйл 2:<span style=""> </span><span style=""> </span>Компьютерийн зах зээлийн цоо шинэ, моодонд орж буй сегмент болох</span><span style="font-family: "Arial","sans-serif";"> netbook</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ны зах зээлд төвлөрөн ажиллаж тэргүүлэгч нь болж чадсан. </span><span style="font-family: "Arial","sans-serif";">Dell HP </span><span style="font-family: "Arial","sans-serif";" lang="MN">зэрэг томоохон өрсөлдөгчдөөсөө түрүүлж энэхүү зах зээлд нэвтрэн,</span><span style="font-family: "Arial","sans-serif";" lang="MN"> </span><span style="font-family: "Arial","sans-serif";" lang="MN">зөв стратеги баримтлан ажилласнаар зах зээлд тэргүүлж чадсан.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Хүчин зүйл 3:<span style=""> </span>Дэлхийн эдийн засагт хямрал нүүрлэсэнтэй холбогдуулан хямд үнийн бодлогыг баримтлан ажилласан. Эдийн засгийн хямралын үед хувь хүмүүс, бизнесийн байгууллагын аль алин нь зардлаа хэмнэхийг хүсч, хаана хямд үнэтэй бараа байгааг хайж эхэлсэн. Яг энэ үед </span><span style="font-family: "Arial","sans-serif";">Acer </span><span style="font-family: "Arial","sans-serif";" lang="MN">хямд үнийн бодлогыг баримтлан ажиллаж, эдийн засгийн хямралыг боломж болгон ашиглаж чадсан байна. Бусад салбаруудын хувьд ч өнгөрсөн онд өртгөөр давамгайлах стратегийг баримтлан ажилласан компаниуд зах зээлд эзлэх хувиа үлэмж хэмжээгээр нэмэгдүүлж чадсан.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">компаний ялгарах стратеги баримтлан зах зээлээ алдсан, </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";" lang="MN"> компаний өртгөөр давамгайлах стратеги өрсөлдөгчөө гүйцэж түрүүлсэн энэ бүх баримт мэдээллээс үндэслэн “Эдийн засгийн хямралын үед баримталж ажиллах цорын ганц стратеги бол өртгөөр давамгайлах явдал юм” гэсэн дүгнэлтэд хүрч болох уу? Бүгдээрээ яаравчлан дүгнэлт хийхээ түр азнаж компьютер үйлдвэрлэлийн салбарт өөрийн гэсэн байр суурийг нэгэнт эзэлж чадсан бас нэгэн компаний өнгөрөгч онд хэрхэн ажилласныг сонирхоцгооё.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Өнөөдөр дэлхийн компьютер үйлдвэрлэлийн салбарт тэргүүлж буй топ 5 компанийг дурьдвал:</span><span style="font-family: "Arial","sans-serif";" lang="MN"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">HP – 20.2%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Acer – 14%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Dell – 12.7%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Lenovo – 8.9%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Toshiba – 5.2%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Магадгүй та бүхэн </span><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">компанийг топ 5-д багтаагүйд гайхаж байгаа байх. Тиймээ таны зөв </span><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">бол алдартай компани, гэсэн хэдий ч зах зээлд төдийлэн их хувийг эзэлдэггүй. Гэхдээ маркетингийн болоод бизнесийн хамгийн гол зорилго бол зах зээлд эзлэх хувийг бус харин ашгийн түвшнийг хамгийн өндөр байлгах явдал билээ. Өнгөрсөн онд </span><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">болон </span><span style="font-family: "Arial","sans-serif";">Acer </span><span style="font-family: "Arial","sans-serif";" lang="MN">компаниуд санхүүгийн хувьд хэр ажилласныг харцгаая:<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><u><span style="font-family: "Arial","sans-serif";">Acer<o:p></o:p></span></u></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Орлогын өсөлт – </span><span style="font-family: "Arial","sans-serif";">42</span><span style="font-family: "Arial","sans-serif";" lang="MN">,7%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Ашиг - </span><span style="font-family: "Arial","sans-serif";">$210.2</span><span style="font-family: "Arial","sans-serif";" lang="MN"> сая<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><u><span style="font-family: "Arial","sans-serif";">Apple<o:p></o:p></span></u></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Орлогын өсөлт – 54,7%<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Ашиг - </span><span style="font-family: "Arial","sans-serif";">$752</span><span style="font-family: "Arial","sans-serif";" lang="MN"> сая<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">компани </span><span style="font-family: "Arial","sans-serif";">Acer</span><span style="font-family: "Arial","sans-serif";" lang="MN">-тэй харьцуулахад зах зээлд хамаагүй бага хувийг эзэлдэг хэдий ч өнгөрсөн онд борлуулалтын орлогоо 12%-аар илүү нэмэгдүүлж, 3.6 дахин их ашгийг олж чадсан байна.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">бол ялгарах стратегийг баримталдаг компани. Магадгүй та </span><span style="font-family: "Arial","sans-serif";">Dell, Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN"> хоёулаа ялгарах стратегийг баримталдаг компаниуд шүү дээ хэмээн бодож байж болох юм. </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">бол ялгарах стратегийг баримталдаг компани. Харин </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN"> бол ялгарах стратегийг жинхэнэ утгаар нь баримталдаг компани. </span><span style="font-family: "Arial","sans-serif";">Dell </span><span style="font-family: "Arial","sans-serif";" lang="MN">бол компьютер үйлдвэрлэдэг компани. <span style=""> </span>Харин </span><span style="font-family: "Arial","sans-serif";">Apple </span><span style="font-family: "Arial","sans-serif";" lang="MN">бол брэнд үйлдвэрлэдэг компани.</span><span style="font-family: "Arial","sans-serif";" lang="MN"> </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN"> олон жилийн турш брэндингийн үйл ажиллагааг маш сайн хийж, хэрэглэгчдэд үнэ цэнэ үүсгэж чадахуйц ялгарлыг бий болгосноороо </span><span style="font-family: "Arial","sans-serif";">Dell</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ээс ялгаатай. Хүмүүс </span><span style="font-family: "Arial","sans-serif";">Dell</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн компьютерийг хэрэгцээгээ хангахын тулд худалдан авдаг. Харин </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн компьютерийг өөрийгөө илэрхийлэх, бусдаас өөрийгөө ялгаруулахын тулд худалдан авдаг. Хэтрүүлж хэлбэл маркетингийн алдарт стратегич </span><span style="font-family: "Arial","sans-serif";">Al Ries</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн хэлдгээр хүмүүс </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийг худалдан авах бус,</span><span style="font-family: "Arial","sans-serif";" lang="MN"> </span><span style="font-family: "Arial","sans-serif";" lang="MN">харин </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN"> хэрэглэгчдээр өөрсдөөр нь худалдан авагддаг. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Тиймээ эдийн засгийн өсөлт, уруудалтын аль алинд нь хамгийн их үр ашгийг өгөх маркетингийн стратеги бол яахын аргагүй ялгарал мөн. Гэхдээ та энэхүү стратегийг баримтлахаар шийдсэн бол жинхэнэ утгаар нь хэрэгжүүлж </span><span style="font-family: "Arial","sans-serif";">Dell</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн алдааг давталгүйгээр </span><span style="font-family: "Arial","sans-serif";">Apple</span><span style="font-family: "Arial","sans-serif";" lang="MN">-ийн ололтыг өөрийн компанидаа нэвтрүүлээрэй.<o:p></o:p></span></p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-225949433298130054?l=crazy-marketing.blogspot.com' alt='' /></div>B.Tumennasthttp://www.blogger.com/profile/13538821262624774991noreply@blogger.com2tag:blogger.com,1999:blog-1117311791406572985.post-7340676020453790212009-11-17T20:14:00.000-08:002009-12-04T03:50:31.599-08:00Үйлчилгээний маркетингийн алтан дүрэм буюу хэзээч бүх хөзрөө бүү дэлгэ<div align="justify"><span style="font-size:130%;">Миний ажиллаж байсан худалдааны байгууллагын дарга үргэлж нэг үгийг ахин дахин хэлдэг нэгэн байлаа. Тэрбээр "хэрэглэгчийг МАХ сэтгэл ханамжтай байлгаж чадах л юм бол хүн бүгд томоохон корпорацийн захирал болно" гэж хэлэх дуртай нэгэн. Орчин үеийн маркетингийн чиг хандлагын багцанд хэрэглэгчдэд хандах сэтгэхүйд үндэслэсэн арга хэрэгслүүд оруулдаг болоод удаж байгааг та бүгд мэдэх биз ээ.<br />10000 нь хэрэглэгчээс авсан сэтгэл ханамжийн судалгааны үр дүнгээс үзэхэд бидний нэрлэж заншсанаар "Care" өөрөөр хэлбэл хэрэглэгчид халамжлуулах дуртай гэдэг нь тодорхой болжээ. Үүнтэй холбогдуулан нэгэн түүхийг би та бүхэнд ярьж өгье. </span></div><p align="justify"><span style="font-size:130%;">Монголд жижиглэн худалдааны чиглэлээр үйл ажиллагаа явуулдаг томоохон их дэлгүүрийн нэг. Энэхүү их дэлгүүрийн худалдааны хэлтсийн дарга өөрийн байгууллагаа орчин үеийн их дэлгүүр болгоход маркетингийн идэвхжүүлэлтийн арга хэрэгслүүдийг ашиглах тухай огтхон ч боддоггүй нэгэн байв. Гэвч тэр үйлчилгээ талаасаа түүний бий болгосон маркетингийн вант улс нь хэрхэн нуран унаж буйг огт анзаардаггүй байв. Нэгэн өдөр тус их дэлгүүрийн худалдааны зааланд нилээн хэцүү үйлчлүүлэгч орж ирснээр худалдааны хэлтсийн даргийн үйлчлүүлэгчийн талаарх төсөөлөл эрс өөрчлөгдсөн байх гэж би боддог юм. </span></p><p align="justify"><span style="font-size:130%;">Тэрхүү хэрэглэгч дэлгүүрт орж ирсэн даруйдаа л уур уцаар нь буцалж эхэлжээ. Тэр хэлэхдээ " намайг танай их дэлгүүрийн үүдээр орж ирэхэд та бүгд угтаж аваагүй гэсэн шалтгаанаар өөрийнхөө бухимдалыг эхэлж, танай дэлгүүрээр би ахиж хэзээч орж үйлчлүүлэхгүй гэсэн үгээр бухимдалаа дуусгавар болгосон билээ". Мэдээж тэрхүү үйлчлүүлэгчийн буруу байгаагүй юм. Хэдийгээр тухайн их дэлгүүр үйлчилгээний өдөр тутмын стандартыг байнга сахин мөрдөж хэрэглэгчдийн сэтгэл ханамжийг аль болох л хамгийн өндөр түвшинд байлгахыг хичээдэг байсан хэдийч энэ нь хангалтгүй байсан юм. Өөрөөр хэлбэл хэрэглэгчид үргэлж шинийг хүлээж шаардаж байдаг нь энэхүү жишээнээс тодорхой болсон бөгөөд үйлчилгээний байгууллагын хувьд та амжилттай маркетингийг бий болгоё гэвэл хамгийн түрүүнд дэлгүүрийн үүднээс эхлэх үйлчилгээнд анхаарлаа хандуулах хэрэгтэй бөгөөд бид бүгдийн өдөр тутам харж заншсан тэрхүү үйлчилгээнээс татгалзах хэрэгтэй. Бяцхан санаа хэлэхэд яагаад их дэлгүүрүүдийн хаалганд автомат мэндчилгээний тохиргоог оруулж болохгүй гэж. Мөн хэвлэмэл GPS /байрлал тодорхойлогч/-ийг хэрэглэгчид үүдээр орохдоо авч орж байхаар байрлуулж дэлгүүрээр хэсэхдээ хаана юу байгааг хялбархан олж аль ч үйлчилгээний ажилтанд хандалгүйгээр хүссэн үйлчилгээгээ авчихаж дөнгөнө. Ихэнх үйлчлүүлэгч ичимхий шүү дээ. Гэх мэтчилэн хэний ч санаанд оромгүй өөрөөр хэлбэл хэрэглэгчийн далд ухамсар буюу хар хайрцгийг бид шинээр хийх хэрэгтэй. Жаахан тодруулбал тухайн хүний үйлчилгээнд хандах хар хайрцаг буюу тухайн үйлчилгээний талаарх анхан шатны төсөөлөлийг бид мэдэж байх ёстой. Тэгээд үүний яг эсэргээр цоо шинэ хар хайрцагийг бид урлаж эхлэх юм. </span></p><div align="justify"><span style="font-size:130%;"></span></div><div align="justify"><span style="font-size:130%;">Жишээн дээр: А хэрэглэгч Б машин угаалгаар үйлчлүүлэх гэж байя гэж бүгдээрээ төсөөлье. А бодохдоо 10,000 төгрөгөөр машинаа гадар доторгүй угаалгана гэж бодож байгаа. Мэдээж бид түүнийг мэдэж байгаа. Учир нь бид үнийн тариф, үйлчилгээний нөхцөлийг боловсруулаад хэрэглэгчдэд зар сурталчилгаагаар тэр нөхцөлийг танилцуулсан. Хэрэглэгчийн сэтгэл ханамжийн энгийн ойлголтыг бүх маркетерууд мэднэ. Бидний үзүүлж байгаа үйлчилгээ хэрэглэгчийн хүлээж байсан хүлээлтээс илүү сайн байж чадвал хэрэглэгчид MAX сэтгэл ханамжтай үлдэнэ гэдэг билээ. Магадгүй бид энэ онолыг 100% үнэн гэж мэдэхгүй ч ядаж 90% байх ёстой. Өөр нэг онол. Сэтгэл ханамжтай үйлдсэн 100 хэрэглэгчийн 98% нь дахин тэрхүү үйлчилгээний хэрэгцээ гарч ирэхэд эргэлзээгүй тэрхүү байгууллагыг сонгодог. Тэгэхээр би хамгийн найдвартай гэсэн хувийг тодорхойлбол энэ нь 94% болж байна. Өөрөөр хэлбэл Б машин угаалгын газар хэдийгээр зар сурталчилгаан дээрээ бид 10,000 төгрөгөөр дотор гадаргүй угаалга хийнэ гэж мэдээлсэн ч А- үйлчлүүлэгчийг орж ирэхэд бид машины ус масло-г үнэгүй шалгаж, техникийн зөвлөгөө өгөх хэрэгтэй. Мэдээж бүх газрууд тэгдэг гэж та хэлэх биз. Тиймээ бүх газрууд л ийм үйлчилгээг давхар үзүүлж чадна. Үйлчлүүлэгчид ч бүх газруудыг ийм үйлчилгээ үзүүлдэг гэдгийг мэдэж байдаг. Харин танай байггууллагын хувьд бол тийм биш. Тэд танайхыг сонгохдоо ус масло үнэгүй шалгуулж техникийн зөвлөгөө авна гэж ирээгүй. Зүгээр л энгийн угаалга хүсч байсан болохоор хэрэглэгчид сэтгэл ханамжтай үлднэ.</span></div><div align="justify"><span style="font-size:130%;">Өөрөөр хэлбэл Б угаалгын газар хэрэглэгчийн хүлээлтээс давж үйлчилж чадсан учир хэрэглэгчид А-үйлчлүүлэгчийн сэтгэл ханамж 90%, дахин машинаа угаалгахаар Б угаалгын газрыг сонгох магадлал 98% , Б-угаалгын газар 94%-ийн үйлчилгээ үзүүлсэн гэсэн үг юм. Дээрээс харахад бид маркетингийн идэхжүүлэлтийг болгоомжтой хэрэглэх хэрэгтэй. Идэхжүүлэлтийн зардал гэж хогийн саваар дүүрэн танилцуулгын хуудас, хэн ч тоож харахааргүй самбар байрлуулах бол хэн ч хийчих зүйл учир маркетерууд үүнээс татгалзах хэрэгтэй бөгөөд хэрэглэгчийн хар хайрцгийг шинээр урлах багаж зэвсгэнд дээрх зардлын тодорхой хувийг байнга оруулж байх ёстой. Өөрөөр хэлбэл гартаа дүүрэн тамга хөзөртэй байсан ч түүнийгээ үйлчлүүлэгчид хэзээч харуулж болохгүй. Титаник кино эхлэж байна. Жек найзтайгаа титаник хөлгөөр аялах тасалбарын төлөө покер тоглоно. Найзад нь юу ч байхгүй болохоор найз нь гарт байгаа хөзрөө бүгдийг нь хаяна. Харин Жек цааш тоглоно. Мэдээж түүнд сайн хөзөр байсан болохоор тэр үргэлжлүүлэх бөгөөд эцсийн мөчид хамгийн сайн хөзөрөө гаргаснаар тэр хоёр тоглолтонд ялж тасалбараа хождог. </span></div><div align="justify"><span style="font-size:130%;">Яг үүнтэй адил та хэрэглэгчдэд илгээх зар сурталчилгааныхаа мэдээн дээр Жекийн найз шиг байж, үйлчилгээн дээр Жек шиг байж чадвал би таныг амжилтанд хүрнэ гэж 100% итгэлтэй байна.</span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-734067602045379021?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com13tag:blogger.com,1999:blog-1117311791406572985.post-48471875340677445942009-11-01T17:32:00.001-08:002009-11-01T17:37:39.494-08:00Дэлхийд тавтай морил ноён Guy Laliberte!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" 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байсан </span><span style="font-family: "Arial","sans-serif";">Guy Laliberte</span><span style="font-family: "Arial","sans-serif";" lang="MN"> өнөөдөр Канадын хамгийн том соёл экспортлогч, </span><span style="font-family: "Arial","sans-serif";">Cirque du Soleil </span><span style="font-family: "Arial","sans-serif";" lang="MN">циркийн </span><span style="font-family: "Arial","sans-serif";">CEO </span><span style="font-family: "Arial","sans-serif";" lang="MN">болж чадсан байна. Одоо бүгдээрээ түүний амжилтын нууцаар цөөн хором алъя. Дэлхийн 90 гаруй хотод үйл ажиллагаагаа явуулдаг олон мянган өрсөлдөгчдөөсөө айж эмээлгүйгээр 1984 онд сайн дурын гэж хэлж болох цөөн тооны гудамжны үзүүлбэр үзүүлэгчид Cirque du Soleil-ыг үүсгэн байгуулжээ. Гэвч хэзээ нэгэн цагт өөрсдийнх нь өрсөлдөгч болно гэж төөсөөлөөгүй ч явсан Ringling Bros, Barnum & Bailey зэрэг циркийн салбарын аваргуудын 100 гаруй жилийн турш уйгагүй хөдөлмөрлөсний үр дүнд олох болсон орлогын түвшинд 20 хүрэхгүй жилийн дотор хүрч чаджээ. <span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Харин өнөөдрийг хүртэлх хугацаанд циркийн салбарын хувь заяа тийм ч гэрэл гэгээтэй байсангүй. Өдөр ирэх тутам асар хурдтайгаар хөгжиж буй технологийн дэвшлийн ачаар циркийн салбар асар хурдацтайгаар үзэгчдээ алдаж, ашиг орлого нь буурсаар байна. Өнөөдөр циркийн зорилтот хэрэглэгчид болох бага насны хүүхдүүд циркэд очиж цагаа зугаатай өнгөрөөхийн оронд, гэртээ үлдэж Playstation-ы өмнө бүтэн өдөржингөө тоглохыг <span style=""> </span>илүүд үзсээр байна. Сайн юманд садаа мундахгүй гэгчээр амьтны эрхийг хамгаалагчид хүртэл циркийн үзүүлбэрт зэрлэг ан амьтдыг ашиглахыг тууштай эсэргүүцсээр байна. Ийнхүү салбарын өсөлт нь улам бүр буурсаар байгаа циркийн салбарт Cirque du Soleil хэрхэн цор ганцаар огцом өсөлттэйгээр ажиллаж чадав?<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Тухайн үед Ringling Bros, Barnum & Bailey зэрэг аварга циркүүд салбарын стандартыг тогтоон, өрсөлдөгч болох жижиг циркүүд тэдний хөтөлбөрийг нэгд нэгэнгүй хуулбарлаж муухан хувилбарыг нь хямд үнээр үзэгчдэд санал болгодог байв. Өөрөөр хэлбэл өрсөлдөөнд тулгуурласан маркетингийн стратегиар бол циркийн салбар хэний<span style=""> </span>ч анхаарлыг татахааргүй болсон байлаа. Харин Cirque du Soleil аль хэдийн ширгэж эхлээд байсан бага насны хүүхдүүдийн зах зээл рүү орж бусад өрсөлдөгчдийнхөө нэгэн адил Ringling Bros, Barnum & Bailey зэрэг аварга циркүүдтэй өрсөлдөхийг урьтал болгосонгүй. Харин тэд циркийн салбарт цоо шинэ зах зээл болох насанд хүрэгчид болон байгууллагын хэрэглэгчид рүү гол анхаарлаа төвлөрүүлэн ажиллаж эхэлсэн. Cirque du Soleil ч маш хурдан амжилтад хүрчээ. Учир нь тэд өрсөлдөөнд ялах цорын ганц арга зам бол өрсөлдөхөө зогсоох явдал гэдгийг бусдаас түрүүлж ухаарсан. Өрсөлдөөнд тулгуурласан маркетингаар мэргэшсэн менежрүүдийн хувьд өрсөлдөхөө зогсоон, танигдаагүй шинэ зах зээлд, шинэ бизнест орох нь өндөр эрсдэлтэй мэт санагддаг. Гэвч өнөөдөр амжилтад хүрсэн томоохон брэндүүдийн ихэнхийнх нь нууц бол тухайн зах зээлдээ анхдагчаар нэвтэрч үйл ажиллагаа эхлүүлсэнд оршдог. Cirque du Soleil-ыг анхлан гарч ирж байх үед бусад өрсөлдөгчид нь benchmarking-д төвлөрч өрсөлдөгчдийнхөөсөө ялгаагүй шахам үзүүлбэр үзүүлж, аль хэдийн буурч эхэлсэн зах зээлд өөрийн эзлэх хувиа ихэсгэхийг чармайсаар байжээ. Бүхий л циркүүд илүү алдартай циркийн одууд, ан амьтдыг хөлслөн, хэд хэдэн тайзан дээр зэрэг үзүүлбэр үзүүлж байв. Гэвч энэхүү стратегиар ажилласны үр дүнд циркийн зардал улам их өсч байсан ч эрэлт нь тогтмол буурсаар байжээ. Харин Cirque du Soleil эдгээр өндөр зардал бүхий үзүүлбэрүүдийг хасч, театраас санаа авч үзүүлбэрүүдээ өөр хоорондоо холбоо хамаарал бүхий сэдэвтэй, хөгжим болон бүжиг бүхий илүү жүжиглэлттэй болгож өөрчилсөн. Мөн циркийн дотоод орчин, гэрэлтүүлгийг яг л театрынх шиг дээд зэрэглэлийн болгож тохижуулсан. Өөрөөр хэлбэл Cirque du Soleil өөртөө цирк болон театрын хүмүүсийг татагч хүчин зүйлсийг шингээж, өртөг өндөртэй хэрэггүй зүйлсийг хассан. Үүний үр дүнд Cirque du Soleil цирк болон театрыг хослуулсан цоо шинэ хэлбэрийн амьд үзүүлбэрийг бий болгож чадсан. Энэ нь Cirque du Soleil-ыг бусад өрсөлдөгчдөөс нь эрс ялгаруулж байснаас гадна зардлыг ч нэлээд хэмжээгээр бууруулсан байна. Өрсөлдөөнд тулгуурласан маркетингэд компаниуд доорх 2 стратегийн аль нэгэнд төвлөрдөг. Үүнд:<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: "Arial","sans-serif";"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-family: "Arial","sans-serif";">Differentiation<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: "Arial","sans-serif";"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-family: "Arial","sans-serif";">Low cost</span><span style="font-family: "Arial","sans-serif";" lang="MN">-д </span><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Өнөөдрийн байдлаар ялгаралд төвлөрч буй брэндүүд хэрэглэгчдэд өндөр үнийг санал болгож, хямд үнэд төвлөрч буй брэндүүд хэрэглэгчдэд бусдаас ялгарах үнэ цэнэгүй бүтээгдэхүүнийг санал болгож байна. Харин Cirque du Soleil энэхүү 2 стратегид аль алинд нь нэгэн зэрэг хүрч хэрэглэгчдэд театрын билетийн үнээр цоо шинэ зугаа цэнгэлийн хэлбэрийг санал болгож байна. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif";" lang="MN">Дашрамд дурьдахад энэ гайхамшигтай бизнесийг сэдсэн ноён Guy Laliberte өнгөрсөн 7 хоногт сансрын анхны жуулчдын тоонд багтаж, дэлхийг тойроод иржээ. Цирк хэмээх энэ агуу том салбарыг уналтаас аварсан хүн сансарт нисэхгүй бол өөр хэн нисэх билээ. Эх дэлхийдээ тавтай морил ноён Guy Laliberte! <span style=""> </span><o:p></o:p></span></p> <span style="font-size: 11pt; line-height: 115%; font-family: "Arial","sans-serif";" lang="MN"><span style=""></span></span><span style="font-size: 11pt; line-height: 115%; font-family: "Arial","sans-serif";" lang="MN"></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-4847187534067744594?l=crazy-marketing.blogspot.com' alt='' /></div>B.Tumennasthttp://www.blogger.com/profile/13538821262624774991noreply@blogger.com5tag:blogger.com,1999:blog-1117311791406572985.post-39729402894137780442009-09-30T02:26:00.001-07:002009-09-30T02:29:00.630-07:00Хэрэглэгчид хэрхэн өөрчлөгдөж байна вэ???<div style="text-align: justify;"><span style="font-style: italic;font-size:130%;" >Хэдийгээр нийтлэгч миний ажлын туршлага, мэргэжлийнхээ чиглэлээр уншиж судласан зүйл бага боловч Монголын томоохон судалгааны компанид хэсэг хугацаанд ажиллах явцдаа олж авч маш сайн ойлгосон нэг зүйлийнхээ талаар уг нийтлэлийг уншиж буй тантай хуваалцмаар санагдлаа.</span><span style="font-size:130%;"><br /></span><span style="font-size:130%;">Менежментийн арга хэрэгслийн нөөцөн дэх таны хамгийн хүчтэй зэвсэг болохын нь хувьд энэ /Хэрэглэгчид хэрхэн өөрчлөгдөж байна вэ???/ асуултыг том үсгээр бичиж авах хэрэгтэй байх аа. Гэвч хэрэглэгчдийн хэрэгцээг хангах түвшинг судалдаг энгийн зах зээлийн судалгаа болон уламжлалт шинжилгээний ажлуудаас уг асуултанд та хариулт олохгүй.<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Энгийн хэрэглэгч мэт гудамжинд гарч, мөрдөгч маягаар нарийн төвөгтэй үйл ажиллагааг хэрвээ та явуулж чадвал уг асуудлыг шийдэж болно. Энэ хэдийгээр тун энгийн логик хэдий ч ихэнх менежерүүд албан өрөөндөө ороод комьпютерийнхээ ард суухаараа энэ тухай мартаж орхидог. Судлаачид зах зээлийн ердийн судалгааг явуулахдаа маш түргэн ажиллаж, аль болох олон параметрүүдийг авахыг хичээдэг.<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Гэвч гол төлөв эдгээрийн ихэнх нь хэрэглэгчидэд бараг хамаагүй бөгөөд тавьсан асуултанд хариулахад туслаж чаддагүй.<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Компани нөхцөл байдлын талаар тойм дүгнэлт хийхийн тулд судлаачдын багийг тогтмол ажиллуулдаг бөгөөд бэлтгэл ажиллагааны явцад судлаачид хэрэглэгчдэд өмнө бэлдсэн хариултуудын хувилбар бүхий асуултуудыг тавьдаг. Үүний дараагаар хариултуудыг нэгтгэн, хэрэглэгчдийн эрхэмлэдэг зүйлсийн талаар хэд хэдэн "үнэн" дүр зургийг бий болгодог. Гэвч иймэрхүү шинжилгээ судалгааны явцад асуултуудыг буруу томъёолж, эсвэл судалгаа нь ерөнхийдөө өнгөц явагдсан байж болох талтай.<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Хэрэглэгчдэд хандсан сэтгэхүйн хувьд энэ хангалтгүй юм.<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Учир нь уг тохиолдолд асуудлыг судлаачийн биш, харин хэрэглэгчдийн нүдээр харах ёстой.Шинэ сэтгэлгээтэй судлаачид зах зээлийн судалгаа шинжилгээний уламжлалт тайлангуудыг уншихад бус, хэрэглэгчидтэй нүүр тулан харьцахад олон цагийг зарцуулдаг. Ийм харьцаа нь зузаан зузаан тайлангуудаас боловсрогдсон материалуудаас илүү шууд газар дээр нь явагддаг учраас хэрэглэгчдийн асуудлыг гүн гүнзгий ойлгоход тус дөхөм болдог .<br /></span><span style="font-size:130%;"> </span><span style="font-size:130%;">Дээрх асуултын хариултанд тохирсон нэг хариулт мэдээж байхгүй гэдэгтэй та бүгд санал нийлэх биз...Харин уг асуултын тухай бүрт тохирсон хариулт нь урт хугацааны нарийн төлөвлөгдөж, нямбай боловсруулсан судалгааны үр дүн яав ч биш байдаг юм шүү...</span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1117311791406572985-3972940289413778044?l=crazy-marketing.blogspot.com' alt='' /></div>Z.Gankhuyaghttp://www.blogger.com/profile/14083981849440312375noreply@blogger.com5tag:blogger.com,1999:blog-1117311791406572985.post-90946296847013542142009-09-15T20:05:00.000-07:002009-09-15T20:36:42.898-07:00Хямдрал урамшууллын дайнд хэрхэн ялах вэ?<a onblur="try 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